Overview:

The two-week-long sprint focused on exploring how our client can evolve the content template system to support content personalization. That is a growing need from brands as they want to target their audiences and customer experiences more specifically. In addition, the client wanted to improve the UX of the existing platform to support multiple content variants, as well as the potential integration of NLP (Natural Language Processors) and Machine Learning AI to support the creation of atomized content.

Link to full case study︎︎︎

Project type:
Conceptual Project
My Role:
Lead Product Designer
Time:
2 weeks- March 2022
Method:
Google Ventures Sprinting