CNVS
A furniture brand designed by interdisciplinary team of designers at ATÖLYE and created in partnership with local fabricators to meet the needs of modern work and education workspaces.
Overview:
CNVS’s main principle is to design dynamic and multifunctional furnitures to keep up with the changing working habits and to
foster interaction.
Role:
Project Lead
Team:
In collaboration with ATOLYE︎︎︎
Duration:
2015-16
Practices: Branding, Art Direction, Digital Content Creation, Furniture Design
Project Lead
Team:
In collaboration with ATOLYE︎︎︎
Duration:
2015-16
Practices: Branding, Art Direction, Digital Content Creation, Furniture Design
The Problem
When designing the space for ATÖLYE, our team needed a modular, robust and affordable furniture set made with natural materials. After doing some market research, it was evident that there was a gap both locally and globally. The existing models either lacked proper detailing, or they were not robust enough to withstand heavy usage by a wide gamut of individuals.
How might we create furniture that responds to the needs of contemporary work and learning spaces?
More info ︎︎︎
Design Principles
The idea of “canvas” emerged, emphasizing a background that is open to endless variations along with the minimum infrastructure to hold the space together. Based on this, few design principles were set:
Branding
“This world is but a canvas to our imagination.”
Canvas is the background, open to endless variations, the minimum infrastructure to hold the space together.
Henry David Thoreau
Canvas is the background, open to endless variations, the minimum infrastructure to hold the space together.
Milan Design Week
Ventura
Ventura
I was managing the digital and printed marketing materials as well as all the logistics and communications.
The feedback to date has been very positive at a global scale, where the brand has garnered attention from Designboom, Dezeen, Design Milk and other sites.
Website was launched before the start date of Design Week. We collaborated with Dara Kilicoglu for the website development.
Video: Ozgur Onurme,
Editing: Murathan Sirakaya