Parents‘ Box
An online market app for new parents - iOS
Overview:
Parents’ Box is an on-line market app for new parents with a strong focus on creating a trustworthy environment for helping them.
The app provides a platform where you can purchase pre-made boxes that contain essential baby products. In the app, you can find short explanations/instructions on each product that the box contains.
Role:
Product Designer
Duration:
1.5 month
Practices:
User Research, UX / UI Design, Prototyping,
User Testing
Product Designer
Duration:
1.5 month
Practices:
User Research, UX / UI Design, Prototyping,
User Testing
Defining the Problem
“almost 70 percent of couples experience a decrease in marital satisfaction during the first year of baby’s life.” (todaysparent.com).
Raising a child is a very unique experience and it is difficult to jump to conclusions. I have been witnessing this experience in the first place because I recently had a niece.
It's easy to see how parents struggle with a lot of new experiences. Most of the apps are focusing on baby tracking, there is a lack of parents - focused app.
Raising a child is a very unique experience and it is difficult to jump to conclusions. I have been witnessing this experience in the first place because I recently had a niece.
It's easy to see how parents struggle with a lot of new experiences. Most of the apps are focusing on baby tracking, there is a lack of parents - focused app.
How might we create a platform where new parents support each other and find the correct product easily?
Case Study on Medium 👉
Quick Summary Before
Delving Deeper
︎︎︎ Parents Box prepares boxes and carefully picks the right products for babies and new parents. It provides a service for quick access to products because first months are full of suprises.
︎︎︎ By building a strong community for new parents the app assists them about the first months .
︎︎︎ Shared profiles would help parents to update each other.
︎︎︎ Personalized gifts would comfort new parents.
︎︎︎ By building a strong community for new parents the app assists them about the first months .
︎︎︎ Shared profiles would help parents to update each other.
︎︎︎ Personalized gifts would comfort new parents.
Time To Do My Research
Besides my personal observations I got to learn more about what’s out there. There is a huge market for babies and new parents. I had an awesome opportunity to see common patterns, what are the weaknesses and which solutions work best at the moment. Several methods helped me to create the foundations for my product. So here we go!
Doing the Competitive
Analysis
Doing the Competitive
Analysis
Talking to Users
Talking to Users
Creating Personas
Creating Personas
Prototyping
User Flow
User Flow
User flow maps helped me to visualize Seth’s goals.
Wireframes
Wireframes
Due to the tight schedule I created fast sketches and jumped to the mid-fidelity wireframes. User tests revealed small vulnerabilities of the user interface, in some interactions. Users’s feedback led to further improvements.
User Test
User Test
Key Features
Homepage
& Categories
Homepage
Box & Product
Details
Box & Product
Details
Pick Up
& Order
Pick Up
& Order
Send &
Receive Gifts
Send &
Receive Gifts
Give meaningful gift to each other with your partner.